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Why use a REALTOR®?
All real estate licensees are not the same. Only
real estate licensees who are members of the NATIONAL ASSOCIATION
OF REALTORS® are properly called REALTORS®. They proudly
display the REALTOR "®" logo on the business card
or other marketing and sales literature. REALTORS® are committed
to treat all parties to a transaction honestly. REALTORS® subscribe
to a strict code
of ethics and are expected to maintain a higher level
of knowledge of the process of buying and selling real estate. An
independent survey reports that 84% of home buyers would use the
same REALTOR® again.
Real estate transactions involve one of the biggest
financial investments most people experience in their lifetime.
Transactions today usually exceed $100,000. If you had a $100,000
income tax problem, would you attempt to deal with it without the
help of a CPA? If you had a $100,000 legal question, would you deal
with it without the help of an attorney? Considering the small upside
cost and the large downside risk, it would be foolish to consider
a deal in real estate without the professional assistance of a REALTOR®.
But if you're still not convinced of the value
of a REALTOR®, here are a dozen more reasons to use one:
1. Your REALTOR® can help you
determine your buying power -- that is, your financial
reserves plus your borrowing capacity. If you give a REALTOR® some
basic information about your available savings, income and current
debt, he or she can refer you to lenders best qualified to help
you. Most lenders -- banks and mortgage companies -- offer limited
choices.
2. Your REALTOR® has many resources
to assist you in your home search. Sometimes the property
you are seeking is available but not actively advertised in the
market, and it will take some investigation by your agent to find
all available properties.
3. Your REALTOR® can assist you
in the selection process by providing objective information about
each property. Agents who are REALTORS® have access
to a variety of informational resources. REALTORS® can provide
local community information on utilities, zoning. schools, etc.
There are two things you'll want to know. First, will the property
provide the environment I want for a home or investment? Second,
will the property have resale value when I am ready to sell?
4. Your REALTOR® can help you
negotiate. There are myriad negotiating factors, including
but not limited to price, financing, terms, date of possession
and often the inclusion or exclusion of repairs and furnishings
or equipment. The purchase agreement should provide a period of
time for you to complete appropriate inspections and investigations
of the property before you are bound to complete the purchase.
Your agent can advise you as to which investigations and inspections
are recommended or required.
5. Your REALTOR® provides due
diligence during the evaluation of the property. Depending
on the area and property, this could include inspections for termites,
dry rot, asbestos, faulty structure, roof condition, septic tank
and well tests, just to name a few. Your REALTOR® can assist
you in finding qualified responsible professionals to do most of
these investigations and provide you with written reports. You
will also want to see a preliminary report on the title of the
property. Title indicates ownership of property and can be mired
in confusing status of past owners or rights of access. The title
to most properties will have some limitations; for example, easements
(access rights) for utilities. Your REALTOR®, title company
or attorney can help you resolve issues that might cause problems
at a later date.
6. Your REALTOR® can help you
in understanding different financing options and in identifying
qualified lenders.
7. Your REALTOR® can guide you
through the closing process and make sure everything flows together
smoothly.
8. When selling your home, your REALTOR® can
give you up-to-date information on what is happening in the marketplace
and the price, financing, terms and condition of competing properties. These
are key factors in getting your property sold at the best price,
quickly and with minimum hassle.
9. Your REALTOR® markets your
property to other real estate agents and the public. Often,
your REALTOR® can recommend repairs or cosmetic work that
will significantly enhance the salability of your property. Your
REALTOR® markets your property to other real estate agents
and the public. In many markets across the country, over 50% of
real estate sales are cooperative sales; that is, a real estate
agent other than yours brings in the buyer. Your REALTOR® acts
as the marketing coordinator, disbursing information about your
property to other real estate agents through a Multiple Listing
Service or other cooperative marketing networks, open houses for
agents, etc. The REALTOR® Code
of Ethics requires REALTORS® to utilize these
cooperative relationships when they benefit their clients.
10. Your REALTOR® will know when,
where and how to advertise your property. There is a misconception
that advertising sells real estate. The NATIONAL ASSOCIATION OF
REALTORS® studies show that 82% of real estate sales are
the result of agent contacts through previous clients, referrals,
friends, family and personal contacts. When a property is marketed
with the help of your REALTOR®, you do not have to allow
strangers into your home. Your REALTOR® will generally prescreen
and accompany qualified prospects through your property.
11. Your REALTOR® can help you
objectively evaluate every buyer's proposal without compromising
your marketing position. This initial agreement is only
the beginning of a process of appraisals, inspections and financing
-- a lot of possible pitfalls. Your REALTOR® can help you
write a legally binding, win-win agreement that will be more likely
to make it through the process.
12. Your REALTOR® can help close
the sale of your home. Between the initial sales agreement
and closing (or settlement), questions may arise. For example,
unexpected repairs are required to obtain financing or a cloud
in the title is discovered. The required paperwork alone is overwhelming
for most sellers. Your REALTOR® is the best person to objectively
help you resolve these issues and move the transaction to closing
(or settlement).
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